Let's be honest: the B2B sales and recruitment landscape has become, at best, a polite chaos and, at worst, a digital landfill. If you're still firing out thousands of generic LinkedIn messages and hoping for a bite, you're not marketing — you're contributing to the noise. In the virtual event recruitment and digital media sectors, the "spray and pray" method didn't just die quietly; it was buried, eulogised, and buried again for good measure. Zest City, a UK digital agency and specialist recruiter for the digital events industry, has watched this shift play out in real time. The clients worth...
