Written by Scott Whitehead, Founder of Zest City Ltd (MBA, MA) — last updated July 2026. Growth is addictive. For any founder in Kent or Essex, seeing those initial sparks of traction turn into a roaring fire is the ultimate validation. But by mid-2026, we have witnessed a genuine shift in mindset. The "growth at all costs" mentality of the early 2020s has been replaced by something more sustainable, more structured, and — frankly — more profitable. I call it Growth Governance. If you are a founder leading an SME in Kent, Essex, or London, you will know that the...