The Digital Event Industry

How Zest City Vets the Top 1% of Webinar Specialists

Let's be honest. In 2026, a "bad" webinar isn't just a technical glitch. It's a brand-destroying catastrophe. We've moved well past the era where a pixelated video call and a nervous "can you see my screen?" was considered acceptable. Today, virtual events are the heartbeat of global business. Current data shows that over 70% of event budgets are now allocated to virtual or hybrid formats — 35% and 37% respectively. If you're still handing your webinars to "tech guys" and hoping for the best, you're playing a genuinely dangerous game with your brand reputation. Zest City, a UK digital agency...

Virtual Event Recruitment: How to Hire Top Talent in 2026

Written by Scott Whitehead, Founder of Zest City Ltd (MBA, MA) — last updated July 2026. The rules of talent acquisition have fundamentally shifted. If you are still relying on traditional CV screening, rigid degree requirements, and outdated hiring channels to build your digital events team, you are losing out on elite candidates. Virtual and hybrid events have moved firmly from temporary stopgaps to the primary format for global enterprises, associations, and agencies. In 2026, audience expectations are higher than ever, attendee engagement is completely attendee-led, and the technical complexity of large-scale broadcasts demands a brand-new breed of professional. How...