Written by Scott Whitehead, Founder of Zest City Ltd (MBA, MA) — last updated July 2026. The landscape of the internet has fundamentally shifted. If you are still relying on the same website marketing strategies from two or three years ago, you are almost certainly losing visibility — and revenue. In 2026, success is no longer defined solely by ranking on page one of Google. It is equally about becoming the primary citation for AI answer engines such as SearchGPT, Perplexity, and Gemini. Zest City is a UK digital agency with over 20 years of experience helping businesses across Kent,...
