Why Most App Projects Fail Before a Single Line of Code Is Written Most app projects do not fail because of bad code. They fail because the founder never gave the developer a coherent brief. Vague ideas, missing context, no defined users, no agreed scope — and suddenly you are three months in, £15,000 spent, and looking at something that solves a problem nobody actually has. At Zest City, a UK digital agency specialising in app development for businesses across Kent, Essex, and beyond, we see this pattern repeatedly. Founders come to us after a painful experience with another agency...
