The main players in the webinar industry by the numbers: Market share 2023 review

Webinars are one of the most effective and popular ways to engage with your audience, generate leads, and showcase your expertise. But how big is the webinar market, and who are the main players in this industry? In this blog post, we will look at some of the latest statistics and trends that reveal the size, growth, and competition of the webinar market in 2023.

How big is the webinar market?

The webinar market is a booming industry that has seen a significant increase in demand and investment in recent years. According to HubSpot¹, 67% of marketers in 2020 were increasing their investment in webinars, and the global webinar market was estimated to reach $800 million by 2023, up from $253 million in 2015.

Demand Sage² reports that the global webinar market has reached over $1 billion as of 2023, and is expected to grow at a compound annual growth rate (CAGR) of 8% from 2023 to 2035, reaching $5 billion by the end of 2035. The conversion rate of communication webinars is 67.05% as of 2023, which is higher than any other type of webinar.

The webinar market is driven by various factors, such as the rise of remote work, online education, digital marketing, and e-commerce. Webinars are also a cost-effective and scalable way to reach a large and global audience, as well as to provide value-added content and build trust and credibility.

Who are the main players in the webinar industry?

The webinar industry is highly competitive and fragmented, with many different platforms and providers offering various features, pricing, and quality. Some of the main players in the webinar industry are:

• Zoom: Zoom is one of the most popular and widely used platforms for webinars, as well as for video conferencing, online meetings, and collaboration. Zoom offers a range of plans for webinars, starting from $40 per month for up to 100 attendees, to $6,490 per year for up to 10,000 attendees. Zoom also provides features such as HD video and audio, live chat, Q&A, polls, surveys, analytics, recording, and integration with various tools and apps.
• GoToWebinar: GoToWebinar is another leading platform for webinars, as well as for online events and training. GoToWebinar offers four plans for webinars, starting from £79 per month for up to 100 attendees, to £399 per month for up to 3,000 attendees. GoToWebinar also provides features such as custom branding, engagement dashboard, interactive polls and surveys, automated email reminders, analytics and reporting, recording and sharing, and integration with various tools and apps.
• Livestorm: Livestorm is a platform for webinars, online events, and video meetings. Livestorm offers a free plan for up to 10 attendees and 20 minutes per webinar, as well as three paid plans starting from €89 per month for up to 100 attendees and unlimited duration. Livestorm also provides features such as custom branding, live chat, Q&A, polls, analytics, recording, and integration with various tools and apps.
• Webex: Webex is a platform for webinars, online meetings, events, and training. Webex offers three plans for webinars, starting from £11.25 per month for up to 50 attendees (with an annual plan), to £75 per month for up to 1,000 attendees (with an annual plan). Webex also provides features such as HD video and audio, live chat, Q&A panel, polls and surveys, analytics, recording, and integration with various tools and apps.

• These are just some of the main players in the webinar industry, but there are many more options available depending on your needs, budget, and preferences. If you want to learn more about how to select the right webinar platform for your events, check out our blog post on selecting the right webinar platform for your events.
• Conclusion
• The webinar market is a huge and growing industry that offers many opportunities for businesses and professionals to connect with their audience, generate leads, and showcase their expertise. However, the webinar market is also highly competitive and requires careful planning, strategy, and execution to stand out from the crowd and deliver value-added content.