In the age of hybrid experiences and virtual overload, simply counting webinar registrations is no longer enough. Measuring true webinar success requires looking far beyond sign-ups. It means tapping into what really drives impact—engagement, conversion, and retention. As Scott Whitehead, webinar and digital event strategist at Zest City, puts it: “A successful webinar doesn’t end when the camera turns off. Its value lies in what happens next—the actions, the insights, the connections.” Let’s dive into how marketers and event professionals can accurately evaluate their webinar ROI, using metrics that matter. What Is a Webinar in Marketing? At its core, a...
