Digital media has revolutionised political communication, making it more interactive, immediate, and impactful. Platforms like Facebook, Twitter, and Instagram have transformed the ways politicians engage with the public, shifting power dynamics and increasing transparency. In the Philippines, where over 82% of the population are active social media users, platforms have become essential tools for mobilising voters and shaping public discourse. Understanding the role of digital media in political communication helps decode how leaders influence societies, enabling professionals to apply similar strategies in digital marketing, advocacy, or even personal branding. How Social Media Influences Political Communication Social media has given political...
