Let's be direct: most UK businesses adopting AI right now are doing it wrong. Not because they lack ambition or budget — but because they're rushing in without a strategy, bolting AI onto broken systems, and trusting vendors who've dressed up generic tools in impressive-sounding packaging. At Zest City, a UK digital agency specialising in AI integration, website design, and digital strategy for businesses across Kent, Essex, and beyond, we've reviewed dozens of AI projects over the past few years. The same mistakes keep appearing. This post names them clearly, explains why they happen, and tells you exactly how to...
