Google is set to revolutionize its advertising business by introducing generative artificial intelligence into its platform in the coming months. The AI will use materials provided by human marketers to create unique and customized ads that target specific audiences and meet campaign objectives. The new technology will be integrated into Performance Max, a program launched in 2020 that already uses algorithms to determine ad placement, budget allocation, and simple ad copy creation. In a presentation called "AI-powered ads 2023," Google explained how generative AI technology opens up new possibilities for creativity in advertising. With this new technology, advertisers can submit...
