On February 8th, 2024, Google launched Gemini, a powerful generative AI model intended to redefine what search could mean in a machine-learning world. Fast forward one year, and the results have been as disruptive as they are impressive. From transforming how we interact with data to changing the fundamentals of digital marketing, Google Gemini AI has reshaped expectations around intelligent search, multimodal understanding, and user behaviour. In this post, we reflect on Gemini's journey, answer key questions about its current state, and explore what it means for marketers, developers, and businesses trying to stay ahead. "Change before you have to."...
