Artificial Intelligence (AI) is no longer just a buzzword. In the digital event industry, it has become the silent partner transforming how we plan, manage, and experience virtual engagements. Whether you're hosting a product launch, panel discussion or a 10,000-person conference, AI plays a vital role across every stage of the virtual event lifecycle. From tailoring content to predicting audience behaviour, its potential to personalise, automate, and optimise is redefining what engagement truly means. In this blog and vlog post, we explore practical applications of AI in digital events, how it ties into broader digital transformation, and its growing importance...