Analytics

Matomo Review 2026: Features, Pricing & Verdict

Matomo is a free, open-source web analytics platform that tracks visitors, conversions and behaviour while keeping your data on your own hosting. It suits UK small businesses and organisations that want privacy-friendly, first-party analytics without relying on third-party tracking, and it offers a practical alternative to Google Analytics when data ownership matters. What is Matomo? Matomo is a web analytics application that helps you understand how people find and use your website. It can report on page views, visitor locations, devices, traffic sources, events, goals and conversions. Unlike a hosted analytics service where another company controls the platform and stores...

Open Web Analytics Review 2026: Features, Pricing & Verdict

Open Web Analytics is a free, open-source web analytics application that tracks visitors, page views, referrers and events while keeping data on your own server. It suits privacy-conscious website owners who want self-hosted analytics without paid subscriptions or handing all website data to a third-party platform. What is Open Web Analytics? Open Web Analytics is a self-hosted analytics application for websites and web applications. It records useful information such as page views, visits, referral sources, visitor journeys, clicks, events, campaigns and conversion goals. The software is designed for people who want greater control over how website data is collected and...