The digital age, spearheaded by the power of social media, has created an interconnected web, rendering geographical barriers nearly obsolete. Now, more than ever, social media marketing has made the vast expanse of the world accessible right from our mobile screens. But how has this transformative shift come to be? And what societal implications has it brought along? How has social media marketing changed the world? Globalisation of Brands: Gone are the days when brand recognition was confined to billboards in specific cities or regions. Today, a startup in London can gain traction in Los Angeles or Sydney, thanks to...