Human-centered design (HCD) is a creative approach to problem-solving that starts with understanding the needs and experiences of the end users. As Don Norman, a pioneer in user experience, once said, "Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating." At its core, HCD is about empathy, iterating solutions based on feedback, and continuously refining those solutions until they genuinely meet users' needs. What is Human-Centered Design in Business? In business, human-centered design translates to putting the customer at the heart of everything. This means that every...
