What is Corporate Identity and Reputation? Corporate identity is the face of your company – everything from logos, slogans, and design to the values and culture that shape how your organisation is perceived. Reputation, on the other hand, is how people feel about your company based on its actions, behaviour, and communication over time. These two elements are tightly connected. When a crisis hits, your corporate identity is put to the test, and your reputation is on the line. Effective management can protect and even strengthen your brand, while poor handling can cause long-term damage. David Ogilvy, a legend in...
