The events industry is constantly evolving, and with the rise of digital events, new skills are becoming essential for event professionals. Whether you’re a project manager, webcast manager, or customer success manager (CSM), these skills are crucial for success in the digital event sector. Here are the top skills that every event professional should have in 2023:
Creativity is a key skill for event professionals in 2023. In the digital event space, it’s important to find innovative ways to engage with attendees and make events stand out. This requires a creative approach to problem-solving and a willingness to think outside the box.
For example, if you’re organizing a virtual event, you might consider incorporating interactive elements such as quizzes or polls to keep attendees engaged. Or, if you’re planning an in-person event, you might think about ways to incorporate technology such as augmented reality to create a unique and memorable experience.
Attention to detail is essential for event professionals, regardless of the type of event they’re organizing. In 2023, this skill is especially important in the digital event space, where technical glitches can derail an entire event.
For example, if you’re organizing a webcast, it’s crucial to ensure that all the technical aspects such as the audio and video quality are perfect. Attention to detail can also be applied to the planning phase of an event, where it’s important to make sure that all logistics are in place, such as transportation and catering.
Strong communication skills are essential for event professionals, as they need to be able to communicate effectively with clients, vendors, and attendees. In the digital event space, this skill is even more important, as communication is often done through virtual platforms.
For example, if you’re organizing a virtual event, you’ll need to communicate clearly with attendees about how to access the event and how to use any interactive features. You’ll also need to communicate effectively with vendors and sponsors to ensure that everything runs smoothly.
Event professionals need to be able to think on their feet and solve problems quickly and efficiently. In the digital event space, this skill is especially important, as technical glitches and other issues can arise at any time.
For example, if there’s a technical issue during a webcast, the event professional needs to be able to quickly identify the problem and find a solution. Similarly, if there’s an issue with a vendor or sponsor, the event professional needs to be able to find a solution that keeps everyone happy.
Time management is a key skill for event professionals, as events often have strict deadlines and timelines that need to be adhered to. In the digital event space, this skill is even more important, as there are often multiple events happening simultaneously.
For example, if you’re organizing a virtual event, you’ll need to make sure that all the interactive elements are timed correctly and that attendees have enough time to participate in each activity. Similarly, if you’re organizing multiple events at the same time, you’ll need to prioritize tasks and manage your time effectively to ensure that everything runs smoothly.
These are the top skills that every event professional should have in 2023. Whether you’re a project manager, webcast manager, or CSM, these skills are essential for success in the digital event sector. By developing these skills, you’ll be better equipped to navigate the ever-changing landscape of the events industry and deliver exceptional events for your clients and attendees.
At Zest City, we understand the importance of these skills, and we’re committed to helping job seekers develop them through our recruitment services. If you’re looking for a job in the digital event sector, we can help you find the right opportunity to showcase your skills and excel in your career.
For more advice and tips on how to succeed in the events industry, browse our blog or contact us for career advice. We look forward to hearing from you!
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