Zest City

In today’s digital age, it’s more important than ever to have a strong online presence. However, simply having a website isn’t enough. You need to ensure that your website is visible to your target audience. This is where localised SEO comes in. Localised SEO is the process of optimizing your website for search engines in a specific location. Here are some insights and tips on how to be found for the right keywords by the right customers at the right time through localised SEO.

1. Use Location-Specific Keywords

One of the most important factors in localised SEO is the use of location-specific keywords. These are keywords that include the name of your city, town, or region. For example, if you’re a coffee shop in London, you might use keywords such as “coffee shop London” or “best coffee in London”. By using these keywords, you can help search engines understand the location of your business and improve your chances of appearing in local search results.

2. Claim and Optimise Your Google My Business Listing

Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By claiming and optimising your Google My Business listing, you can provide potential customers with valuable information about your business, such as your address, phone number, website, and business hours. This can also help improve your local search visibility, as Google will use this information to display your business in relevant search results.

3. Build High-Quality Local Citations

Local citations are online mentions of your business that include your business name, address, and phone number (also known as NAP). Building high-quality local citations can help improve your local search visibility, as search engines use these citations to validate the accuracy of your business information. Some examples of local citation sources include local directories, review sites, and industry-specific websites.

4. Optimise Your Website for Mobile

With more and more people using their mobile devices to search for local businesses, it’s essential to have a website that’s optimised for mobile. This means ensuring that your website is easy to navigate on a mobile device, loads quickly, and provides a good user experience. By doing so, you can improve your chances of appearing in mobile search results and provide potential customers with a positive experience when they visit your website.

5. Monitor Your Local Search Performance

Finally, it’s important to monitor your local search performance regularly. This means tracking your search engine rankings, monitoring your online reviews, and analysing your website traffic. By doing so, you can identify areas for improvement and adjust your local SEO strategy accordingly.


Localised SEO is a crucial component of any digital marketing strategy, especially for businesses that rely on local customers. By using location-specific keywords, claiming and optimising your Google My Business listing, building high-quality local citations, optimising your website for mobile, and monitoring your local search performance, you can improve your chances of being found by the right customers at the right time. Remember to keep your website and online presence up-to-date with relevant information and quality content to continue to attract potential customers.

If you’re a SME in Essex or London looking to improve your localised SEO strategy, contact Zest City to discuss how we can help you. Our team of experts can provide you with tailored solutions to help your business stand out online and reach your target audience.