Listening to customer feedback is one great way in finding out what customers want.
In this way, you can work on your game plan based on the information you have gathered, and improve the quality of your business in the long run. However, you cannot just ask away any question that you have in mind. Your questions should be target specific, with a particular output in mind which will allow you to make some plans for improvement.
Here are 5 questions you should ask every customer about your business:
Why did you choose to buy from us or hire our services?
This question is a founding baseline for all other questions that you will be asking. As part of your customer research, it is important to know the reasons of your customers in choosing your brand. Here, mostly you will hear about the positive side of your company, making it attractive to the respondents.
What do you think separates us from other options?
This time, you are trying to establish the difference that your company has over your competition. Again, you will hear some positive input here regarding your company, so you might want to flatter yourself with this customer feedback.
What can we do to provide you a better experience?
This time, you will hear some serious customer feedback. Even the best brands have a room for improvement. Despite the fact that your customer patronises you, there will always be that one point that they would want you to improve on. Get your list ready as they may pour out their suggestions wholeheartedly to you. This question is very important as you can use it as a gauge for innovation.
Would you recommend us to your friends, and why?
This is where you can determine whether your customer is really satisfied with the products you sell, or the services that you provide. If they are personally satisfied, it will naturally bubble forth from their mouth, recommending your brand to other people.
If you use Google to find us, what words do you use for your search?
This question is now focusing on your lead generation marketing strategy. If you want to have very good presence online, you should be adept, not just in finding out what customers want, but making yourself visible through major search engines. Your presence online matters most.