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Client Brief
SearchEngineXperts.co.uk is our sister site dedicated to offering search engine marketing plans for medium sized businesses seeking a good presence on the major search engines of the UK. The site needed a makeover to keep it current, and to help convert leads into sales. Furthermore, the site needed to be easy to maintain to upload new ranking reports for client case studies, and to be as much a sales tool as a demonstration of what we can do.
Our Solution
The site has a modern design and is more in keeping with the size of our business as we have grown. We gave the site a complete makeover using an HTML design with easy upload facilities, and a Flash Intro with Flash effects through the site to keep it modern.
We also introduced a new system to allow for easy upoad of the ranking reports that we create in Excel formats. It's now possible to load new ranking reports directly from comma separated variable files .CSV files as they are commonly known for the client references and case studies. This saves around 6 hours a month in administration.
The result is not just an improvement in the number of leads and inquiries we get, but also an improvement in their quality - as the new site design suggests we are high quality and charge to this effect, we are getting better quality leads to convert and spending less time working with leads that are hard to service or seeking cheaper or do it yourself solutions.
Client Feedback
| "This site design is one of our favourite sites now -
and is bringing in a better return on investment since it was
introduced. Although this is an internal project, its still
an excellent example of how a change in design can have a direct
effect on return on investment." Scott Whitehead, Manager of SearchEngineXperts.co.uk Visit the site at SearchEngineXperts.co.uk |
Website Credits
|
Scott Whitehead Scott Whitehead Scott Whitehead Scott Whitehead |
Zest City is a www and ebusiness consultancy that serves a wide range of clients who utilise the internet in their business.
To learn how our services differ from the competition click here.
If you want to get a better feel for what we can offer your business,read our case studies, summary of services, and client testimonials.
For more information and to arrange a consultation click here to contact us or telephone the office on 0845 201 9378 or by emailing us at info@zestcity.com
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